The tourism industry is undergoing a period of far-reaching structural change. Technological developments – particularly artificial intelligence – new platform and distribution models, and the increasing integration of value chain …
Munich & Berlin, 22 September 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the Global Travel Buyer Index (GTBI) for the third quarter of …
Munich & Berlin, May 02, 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the Global Travel Buyer Index (GTBI) for the second quarter of …
The “Travel Compass 2026” by PayPal and Dr. Fried & Partner, now in its fifth edition, examines changes in the demand and booking behaviour of German holidaymakers. To this end, …
The industry study “ Kundendialog der Zukunft – Chat- und Voicebot im Bereich Travel, Mobility & Event 2026” was conducted by Dr. Fried & Partner between January and February 2026. …
Berlin, March 2026 – Under the motto ‘Leading Tourism into Balance.’, ITB Berlin Convention once again brought together representatives of the international travel industry. In the Tour Operator & Travel …
On January 29, 2026, the Globus Award 2025 ceremony took place in Frankfurt. Among the honorees were tourism service providers who delivered the best travel agency service in 2025. The …
Assessment of current situation improves again – expectations rise significantly Munich & Berlin, 15 January 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
On 3 March 2026, it will be that time again: ITB Berlin Convention will bring together the most important players in the international tourism industry to discuss forward-looking industry topics. …
The tourism industry is under intense pressure to change: demand cycles are becoming shorter, booking channels more fragmented, and price fluctuations more dynamic. At the same time, expectations for a …
61% of consumers visit a company’s website or customer portal first before seeking direct contact(Deloitte, 2022). At the same time, a successful self-service transaction costs an average of only $0.10, …
At the Travel Tech Symposium, Stephan Haller, Managing Director at Dr. Fried & Partner, showed how Gardena has consistently realigned its customer service with the help of AI. These kinds …
Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
The travel industry is currently undergoing a technological revolution. An increasing number of tour operators and airlines are using artificial intelligence to manage flight and hotel prices in real time. …
The 2025 summer season presents the tourism industry with unexpected challenges. After a promising early-bird period, demand stagnated later on – despite high expectations and ambitious pricing strategies from many …
Munich & Berlin, June 11, 2025 – Dr.Fried & Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The …
