Touristischer Vertriebsklima-Index
Since 2005, we have been calculating the “Touristischer Vertriebsklima-Index” monthly, which is based on the ifo-Business Climate Index. This index acts as an early indicator of economic development and offers a comprehensive insight into the past, current and future market situation as well as the mood in travel sales. We use an online survey to analyse the area of holiday travel, both in stationary and online sales.
Are you interested in the historical data of the “Vertriebsklima-Index”? Contact us and our team will be happy to help you.
Raffle
Together with industry-relevant partners, Dr. Fried & Partner increases the attractiveness of participating in the monthly survey of the Touristischer Vertriebsklima-Index. The partners provide attractive travel vouchers on a quarterly basis, which are raffled off among participating travel agency employees.
It only takes two minutes to take part in the survey and you are automatically entered into the prize draw.
How can you take part? Interested parties can register using the button below and will be added to the mailing list. Once a month you will receive a link to the survey and qualify for our monthly prize draw if you actively participate. Expedients who have already registered do not have to register again.
By taking part in the prize draw, you agree to the conditions of participation.
Registration for the “Touristischer Vertriebsklima-Index”Our raffle partners
Scan the QR code to fill out the form with a mobile device
Global Travel Buyer Index
The Global Travel Buyer Index (GTBI) is an industry indicator for tourism purchasing developed by Dr. Fried & Partner in cooperation with ITB Berlin, which was published for the first time in March 2025 as part of the ITB Convention. The GTBI provides valuable insights into the current market situation and the expectations of tourism buyers and serves as an early indicator for the development of the travel market. The index is based on a quarterly standardized online survey among the members of the ITB Buyers Circle. This group consists of international decision-makers who work for tour operators, business travel or MICE and have significant purchasing budgets. The survey focuses on the purchasing volume, the share of fixed purchases and the contractual expenses for the purchase of tourism services. The aim of the index is to make changes in purchasing behavior visible at an early stage and to provide a structured analysis of market dynamics.
Are you interested in the historical data of the Global Travel Buyer Index? Contact us, our team will be happy to help you.
Travel Sales Index
To keep up with current trends and developments in the holiday travel market, the tourism industry needs reliable market data at the time of booking. With data pooling that is unique to the travel industry and part of Travel Intelligence, our partner Travel Data + Analytics GmbH (TDA) records the industry’s sales activities daily and, with its market reports, provides very up-to-date and reliable insights into booking and spending behavior.
TDA helps players in the travel industry to better understand their own performance in the context of current market developments compared to the competition. TDA supports tour operators, airports, DMOs, shipping companies and accommodation providers in identifying future potential as early as possible and in activating the right measures.
You can find the complete Travel Sales Index at