Global Travel Buyer Index (GTBI)
Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
Publications
AI in Tourism: Dynamic pricing is transforming the market
The travel industry is currently undergoing a technological revolution. An increasing number of tour operators and airlines are using artificial intelligence to manage flight and hotel prices in real time. …
Last-Minute Instead of Early Bird? – Interview in the Süddeutsche Zeitung
The 2025 summer season presents the tourism industry with unexpected challenges. After a promising early-bird period, demand stagnated later on – despite high expectations and ambitious pricing strategies from many …
Global Travel Buyer Index (GTBI): Current situation assessed more cautiously – expectations remain stable
Munich & Berlin, June 11, 2025 – Dr.Fried & Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The …
DRV Travel Sales Day 2025 – DRV travel agency barometer: Travel Sales in figures
On 13 May 2025, Dr Markus Heller, Managing Partner at Dr Fried & Partner GmbH, presented the latest DRV Travel Agency Barometer as part of the ‘DRV – Travel Distribution …
Luxury travel – more than just champagne and 5-star hotels? Absolutely!
At the Schmetterling International GmbH & Co. KG Annual Conference 2025, Dr Markus Heller provided exciting insights into the latest developments and trends in the luxury travel market. In Germany, …
PayPal and Dr Fried & Partner present the new Travel Compass 2025
As in the previous three years, the Travel Compass 2025 by PayPal and Dr. Fried & Partner once again provides exciting insights into the German holiday travel market this year. …
Distribution survey – in cooperation with Reisevor9
In January, Dr. Fried & Partner and Reisevor9 conducted an online survey on the assessment and opinion on the future of travel distribution in order to gain a better understanding …
“The Power of Transition Lives Here” – Our Highlights from the ITB Tracks ‘Tour Operator & Travel Sales’ and ‘Carrier & Cruise’
Berlin, March 4, 2025 – A day full of high-level discussions, valuable insights, and exciting future topics is behind us. As a member of the ITB Berlin Board of Experts, …
The Global Travel Buyer Index (GTBI) – A Key Industry Indicator for Travel Procurement
Munich & Berlin, March 4, 2025 – Dr. Fried & Partner and ITB Berlin proudly present the first results of the Global Travel Buyer Index (GTBI), a new industry indicator …
The most important developments in travel agency distribution – Dr Markus Heller in the Reisevor9 podcast
In the new episode of the Reisevor9 podcast, Dr Markus Heller, managing partner at Dr. Fried & Partner and managing director of Travel Data + Analytics GmbH, talks to editor-in-chief …
Strategic kick-off 2025 at the Almbad Huberspitz
At the end of February, the Dr. Fried & Partner team met at the Huberspitz – with a panoramic view of the wintry Schliersee. In this inspiring environment, we discussed …
ITB Berlin Convention 2025: Programme overview of the theme tracks
All good things come in threes! For the third year in a row, Dr Markus Heller, Managing Partner of Dr Fried & Partner and member of the ITB Berlin Board …
Globus Night 2025
On 30 January 2025, the Globus Awards 2024 were presented in Frankfurt. Among the recipients were tourism service providers who offered the best service for travel agencies in 2024. The …
Dr. Fried & Partner at the DRV Fraud Prevention Day for Travel Compass 2024
At the Fraud Prevention Day on 14 November 2024 at DERTOUR in Frankfurt, Dr. Markus Heller presented the results of the Travel Compass 2024 on the topic ‘The challenges of …