Globus Award 2025
On January 29, 2026, the Globus Award 2025 ceremony took place in Frankfurt. Among the honorees were tourism service providers who delivered the best travel agency service in 2025. The …
Publications
Global Travel Buyer Index (GTBI)
Assessment of current situation improves again – expectations rise significantly Munich & Berlin, 15 January 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
ITB Berlin Convention 2026: Programme Overview Tour Operator & Travel Sales as well as Carrier & Cruise
On 3 March 2026, it will be that time again: ITB Berlin Convention will bring together the most important players in the international tourism industry to discuss forward-looking industry topics. …
Customer experience management in tourism – why now and why we take a holistic approach
The tourism industry is under intense pressure to change: demand cycles are becoming shorter, booking channels more fragmented, and price fluctuations more dynamic. At the same time, expectations for a …
Knowledge Management in Customer Service: How Companies Make Targeted Use of Knowledge
61% of consumers visit a company’s website or customer portal first before seeking direct contact(Deloitte, 2022). At the same time, a successful self-service transaction costs an average of only $0.10, …
Travel Tech Symposium: Breaking new ground in customer service–How Gardena is transforming its customer service with AI support
At the Travel Tech Symposium, Stephan Haller, Managing Director at Dr. Fried & Partner, showed how Gardena has consistently realigned its customer service with the help of AI. These kinds …
Global Travel Buyer Index (GTBI)
Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
AI in Tourism: Dynamic pricing is transforming the market
The travel industry is currently undergoing a technological revolution. An increasing number of tour operators and airlines are using artificial intelligence to manage flight and hotel prices in real time. …
Last-Minute Instead of Early Bird? – Interview in the Süddeutsche Zeitung
The 2025 summer season presents the tourism industry with unexpected challenges. After a promising early-bird period, demand stagnated later on – despite high expectations and ambitious pricing strategies from many …
Global Travel Buyer Index (GTBI): Current situation assessed more cautiously – expectations remain stable
Munich & Berlin, June 11, 2025 – Dr.Fried & Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The …
DRV Travel Sales Day 2025 – DRV travel agency barometer: Travel Sales in figures
On 13 May 2025, Dr Markus Heller, Managing Partner at Dr Fried & Partner GmbH, presented the latest DRV Travel Agency Barometer as part of the ‘DRV – Travel Distribution …
Luxury travel – more than just champagne and 5-star hotels? Absolutely!
At the Schmetterling International GmbH & Co. KG Annual Conference 2025, Dr Markus Heller provided exciting insights into the latest developments and trends in the luxury travel market. In Germany, …
PayPal and Dr Fried & Partner present the new Travel Compass 2025
As in the previous three years, the Travel Compass 2025 by PayPal and Dr. Fried & Partner once again provides exciting insights into the German holiday travel market this year. …
Distribution survey – in cooperation with Reisevor9
In January, Dr. Fried & Partner and Reisevor9 conducted an online survey on the assessment and opinion on the future of travel distribution in order to gain a better understanding …
“The Power of Transition Lives Here” – Our Highlights from the ITB Tracks ‘Tour Operator & Travel Sales’ and ‘Carrier & Cruise’
Berlin, March 4, 2025 – A day full of high-level discussions, valuable insights, and exciting future topics is behind us. As a member of the ITB Berlin Board of Experts, …
The Global Travel Buyer Index (GTBI) – A Key Industry Indicator for Travel Procurement
Munich & Berlin, March 4, 2025 – Dr. Fried & Partner and ITB Berlin proudly present the first results of the Global Travel Buyer Index (GTBI), a new industry indicator …