How value added in the tourism sector is being redistributed
At this year’s fvw|TravelTalk conference, Dr Markus Heller, Managing Partner at Dr. Fried & Partner GmbH, presented the findings of a study on the future distribution of value added in …
Business models, value creation, demand – how value creation in the tourism sector will be redistributed over the next few years
The tourism industry is undergoing a period of far-reaching structural change. Technological developments – particularly artificial intelligence – new platform and distribution models, and the increasing integration of value chain …
Global Travel Buyer Index (GTBI): Assessment of current market situation declines – Expectations considerably more cautious
Munich & Berlin, 22 September 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the Global Travel Buyer Index (GTBI) for the third quarter of …
Global Travel Buyer Index (GTBI): Assessment of current market situation declines – Expectations considerably more cautious
Munich & Berlin, May 02, 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the Global Travel Buyer Index (GTBI) for the second quarter of …
PayPal and Dr. Fried & Partner present the Travel Compass 2026
The “Travel Compass 2026” by PayPal and Dr. Fried & Partner, now in its fifth edition, examines changes in the demand and booking behaviour of German holidaymakers. To this end, …
The Future of Customer Dialogue: Insights from the Chat and Voicebot Study 2026
The industry study “ Kundendialog der Zukunft – Chat- und Voicebot im Bereich Travel, Mobility & Event 2026” was conducted by Dr. Fried & Partner between January and February 2026. …
‘Leading Tourism into Balance.’– Highlights of the ITB Convention Tracks ‘Tour Operator & Travel Sales’ and ‘Carrier & Cruise’
Berlin, March 2026 – Under the motto ‘Leading Tourism into Balance.’, ITB Berlin Convention once again brought together representatives of the international travel industry. In the Tour Operator & Travel …
Global Travel Buyer Index (GTBI)
Assessment of current situation improves again – expectations rise significantly Munich & Berlin, 15 January 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
Global Travel Buyer Index (GTBI)
Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
Global Travel Buyer Index (GTBI): Current situation assessed more cautiously – expectations remain stable
Munich & Berlin, June 11, 2025 – Dr.Fried & Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The …
PayPal and Dr Fried & Partner present the new Travel Compass 2025
As in the previous three years, the Travel Compass 2025 by PayPal and Dr. Fried & Partner once again provides exciting insights into the German holiday travel market this year. …
Distribution survey – in cooperation with Reisevor9
In January, Dr. Fried & Partner and Reisevor9 conducted an online survey on the assessment and opinion on the future of travel distribution in order to gain a better understanding …
The Global Travel Buyer Index (GTBI) – A Key Industry Indicator for Travel Procurement
Munich & Berlin, March 4, 2025 – Dr. Fried & Partner and ITB Berlin proudly present the first results of the Global Travel Buyer Index (GTBI), a new industry indicator …
Launch of the major tourism industry study by Dr. Fried & Partner in collaboration with travel sales organizations
The tourism industry is joining forces to create transparency about the current structures in the German distribution market – in particular stationary and online travel agencies, mobile travel consultants and …
Customer service automation offers untapped potential – as shown by the results of the Customer Service Automation Study 2024 in the travel and event industry
In February 2024, the management consultancy Dr. Fried & Partner conducted an online survey on the topic of customer service automation* in the travel and event industry. The results show …
Participation in the ‘Touristischer Vertriebsklimaindex’ by Dr. Fried & Partner is becoming even more attractive in the 20th year of the survey
Participants can win attractive travel vouchers and more Together with industry-relevant partners, Dr. Fried & Partner is increasing the attractiveness of participating in the monthly survey of the “Touristischer Vertriebsklimaindex“. …