The tourism industry is joining forces to create transparency about the current structures in the German distribution market – in particular stationary and online travel agencies, mobile travel consultants and agencies that arrange tourist travel as well as business trips. To this end, the management consultancy Dr. Fried & Partner has initiated a major industry study, which starts now. It is being carried out in close cooperation with the travel sales organizations in the German market.
The Covid19 pandemic, wars, the economic situation, a shortage of skilled workers and revolutionary digital developments such as the use of AI – all of these are having a lasting impact on travel distribution in Germany. However, the specific effects and structural changes have not yet been systematically recorded. Well-founded figures are lacking. In order to provide the German tourism market with transparency about market structures and changes, a large-scale, multi-stage industry structure analysis will be launched at the beginning of April. Data from the participating sales organizations will be used to collect agency information and supplemented by a direct online survey of travel agencies. Organizations that do not wish to participate in the study are measured indirectly by means of database analyses. The results of the study aim to provide a comprehensive picture of the German travel distribution market in terms of its structures and volumes. For example, data on organizational affiliations, employee numbers and sales focuses are collected. The representative industry study is conducted in accordance with strict data protection guidelines and guarantees anonymity.
Call to participate
“We already cover more than three quarters of the travel distribution market in this large-scale industry study. It’s great that the majority of sales organizations are joining forces to finally create clarity,” emphasizes Dr. Markus Heller, Managing Partner at Dr. Fried & Partner. The missing sales organizations can still join. “Direct participation is ultimately always more advantageous than tapping into secondary sources,” says Heller.
As soon as the first survey phase with the data from the sales organizations has been completed, the second phase will begin with the online survey at the point of sale. Travel agencies that receive an invitation to take part in the online survey are cordially invited to do so!
Further information
Anne Kaffka, Consultant Dr. Fried & Partner
Phone: +49 (0)89 290 728 25
E-Mail: kaffka@fried-partner.de