Global Travel Buyer Index (GTBI)
Assessment of current situation improves again – expectations rise significantly Munich & Berlin, 15 January 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
ITB Berlin Convention 2026: Programme Overview Tour Operator & Travel Sales as well as Carrier & Cruise
On 3 March 2026, it will be that time again: ITB Berlin Convention will bring together the most important players in the international tourism industry to discuss forward-looking industry topics. …
Customer experience management in tourism – why now and why we take a holistic approach
The tourism industry is under intense pressure to change: demand cycles are becoming shorter, booking channels more fragmented, and price fluctuations more dynamic. At the same time, expectations for a …
Knowledge Management in Customer Service: How Companies Make Targeted Use of Knowledge
61% of consumers visit a company’s website or customer portal first before seeking direct contact(Deloitte, 2022). At the same time, a successful self-service transaction costs an average of only $0.10, …
Travel Tech Symposium: Breaking new ground in customer service–How Gardena is transforming its customer service with AI support
At the Travel Tech Symposium, Stephan Haller, Managing Director at Dr. Fried & Partner, showed how Gardena has consistently realigned its customer service with the help of AI. These kinds …
Global Travel Buyer Index (GTBI)
Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
