Dr. Fried & Partner

We are proud to introduce Dr. Fried & Partner, a management consultancy with extensive expertise in the areas of Travel & Transportation as well as Sales & Service.

Our team consists of highly qualified experts who are characterised by passion, engagement and knowledge of the industry. We work together to develop innovative concepts, successfully manage projects and achieve sustainable results for our clients.

Dr. Markus Heller and Stephan Haller
Managing partners of Dr. Fried & Partner GmbH

Latest publications

Cooperation / Study

Global Travel Buyer Index (GTBI)

Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …

Professional Contribution

AI in Tourism: Dynamic pricing is transforming the market

The travel industry is currently undergoing a technological revolution. An increasing number of tour operators and airlines are using artificial intelligence to manage flight and hotel prices in real time. …

Professional Contribution

Last-Minute Instead of Early Bird? – Interview in the Süddeutsche Zeitung

The 2025 summer season presents the tourism industry with unexpected challenges. After a promising early-bird period, demand stagnated later on – despite high expectations and ambitious pricing strategies from many …

All publications