Global Travel Buyer Index (GTBI)
Assessment of current situation improves again – expectations rise significantly Munich & Berlin, 15 January 2026 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
Customer experience management in tourism – why now and why we take a holistic approach
The tourism industry is under intense pressure to change: demand cycles are becoming shorter, booking channels more fragmented, and price fluctuations more dynamic. At the same time, expectations for a …