In the new episode of the “Reise vor9” podcast, Dr. Markus Heller, Managing Partner at Dr. Fried & Partner and Managing Director of Travel Data + Analytics GmbH, talks to editor-in-chief Christian Schmicke about his assessment of the development of tourism demand and current trends in distribution.
The article “Podcast: Will 2024 be a good travel year?” by Christian Schmicke, published on January 11th, 2023, on reisevor9.de, is quoted below:
“Hardly anyone in the industry has such valid data on the tourism booking behavior of Germans as Heller. Reason enough to ask him whether he shares the optimism of many tour operators for the current travel year. After all, economic conditions are not at their best and the increased cost of living is putting pressure on the consumer climate. Can Germans’ desire to travel once again stand up to the adverse economic developments? We talk about this in the first “Reise vor9” podcast of the new year.
In addition to the general demand trends, we also look at the prospects for travel destinations and explore the question of whether there are signs of shifts among them. Whether the cruise industry will continue to succeed in filling the growing capacities with guests is also a topic of the podcast.
We also take a look at the distribution landscape and the development of business models and discuss developments in the relationship between tour operators and travel agencies. And last but not least, we talk about the justification for the industry’s concerns regarding the revision of the Package Travel Directive and the plans of the National Platform Future of Tourism, whose office Heller heads.”
Listen to the Reise vor9 podcast episode here: