Global Travel Buyer Index (GTBI)
Assessment of current situation slightly improved – expectations remain stable Munich & Berlin, 24 September 2025 – Dr. Fried & Partner and ITB Berlin publish the latest results of the …
Last-Minute Instead of Early Bird? – Interview in the Süddeutsche Zeitung
The 2025 summer season presents the tourism industry with unexpected challenges. After a promising early-bird period, demand stagnated later on – despite high expectations and ambitious pricing strategies from many …
Global Travel Buyer Index (GTBI): Current situation assessed more cautiously – expectations remain stable
Munich & Berlin, June 11, 2025 – Dr.Fried & Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The …
DRV Travel Sales Day 2025 – DRV travel agency barometer: Travel Sales in figures
On 13 May 2025, Dr Markus Heller, Managing Partner at Dr Fried & Partner GmbH, presented the latest DRV Travel Agency Barometer as part of the ‘DRV – Travel Distribution …
Luxury travel – more than just champagne and 5-star hotels? Absolutely!
At the Schmetterling International GmbH & Co. KG Annual Conference 2025, Dr Markus Heller provided exciting insights into the latest developments and trends in the luxury travel market. In Germany, …
PayPal and Dr Fried & Partner present the new Travel Compass 2025
As in the previous three years, the Travel Compass 2025 by PayPal and Dr. Fried & Partner once again provides exciting insights into the German holiday travel market this year. …
Distribution survey – in cooperation with Reisevor9
In January, Dr. Fried & Partner and Reisevor9 conducted an online survey on the assessment and opinion on the future of travel distribution in order to gain a better understanding …
The Global Travel Buyer Index (GTBI) – A Key Industry Indicator for Travel Procurement
Munich & Berlin, March 4, 2025 – Dr. Fried & Partner and ITB Berlin proudly present the first results of the Global Travel Buyer Index (GTBI), a new industry indicator …
The most important developments in travel agency distribution – Dr Markus Heller in the Reisevor9 podcast
In the new episode of the Reisevor9 podcast, Dr Markus Heller, managing partner at Dr. Fried & Partner and managing director of Travel Data + Analytics GmbH, talks to editor-in-chief …
“Where will the journey take us in 2023?” – Dr. Markus Heller in the Reise vor9 podcast
In the latest episode of the Reise vor9 podcast, Dr. Markus Heller, Managing Partner at Dr. Fried & Partner and Managing Director of Travel Data + Analytics GmbH, talks to …
Keynote: Tourist Destinations – What will be Important in the Future?
At this year’s annual conference of the German Travel Association (DRV) in Morocco, Dr. Markus Heller, Managing Partner of Dr. Fried & Partner, opened the first event block of the …
“Good Times, new Times” – Dr. Markus Heller in the fvw | TravelTalk Podcast of the Week
In the new episode of the travelholics podcast from fvw | TravelTalk, Dr. Markus Heller, Managing Partner at Dr. Fried & Partner and Managing Director of Travel Data + Analytics …
Travel Distribution of the Future
At the symposium and anniversary event of the Frankfurt University of Applied Science on October 7, 2022, with the topic “Travel agency of the future – the challenge of digitalization …
ITB 2022 – Study by Sabre and Dr. Fried & Partner on the new normal in the travel industry
At this year’s ITB, Dr Markus Heller presented the latest global study by Sabre and Dr. Fried & Partner on the ‘New Normal’ in the global travel industry on 8 …