ITB Berlin Convention 2025: Programme overview of the theme tracks
All good things come in threes! For the third year in a row, Dr Markus Heller, Managing Partner of Dr Fried & Partner and member of the ITB Berlin Board …
Globus Night 2025
On 30 January 2025, the Globus Awards 2024 were presented in Frankfurt. Among the recipients were tourism service providers who offered the best service for travel agencies in 2024. The …
Launch of the major tourism industry study by Dr. Fried & Partner in collaboration with travel sales organizations
The tourism industry is joining forces to create transparency about the current structures in the German distribution market – in particular stationary and online travel agencies, mobile travel consultants and …
Customer service automation offers untapped potential – as shown by the results of the Customer Service Automation Study 2024 in the travel and event industry
In February 2024, the management consultancy Dr. Fried & Partner conducted an online survey on the topic of customer service automation* in the travel and event industry. The results show …
Participation in the ‘Touristischer Vertriebsklimaindex’ by Dr. Fried & Partner is becoming even more attractive in the 20th year of the survey
Participants can win attractive travel vouchers and more Together with industry-relevant partners, Dr. Fried & Partner is increasing the attractiveness of participating in the monthly survey of the “Touristischer Vertriebsklimaindex. …
The sustainability initiative at ITB – AIDA, BWH Hotels and Lufthansa present the first results together with Dr. Fried & Partner
Demand for sustainable travel is still low. The majority of travel agencies only sell them sporadically, and when they do, it is usually only at the customer’s request. Dr. Fried …
PayPal and Dr. Fried & Partner present the new Travel Compass 2024 with a focus on the challenges of financial fraud in the travel industry
Once again this year, the Travel Compass 2024 by PayPal and Dr. Fried & Partner presents exciting insights into the German vacation travel market. The study, which is being published …
ITB Berlin Convention 2024: programme overview of the theme tracks
The time has finally come: on 5 March, ITB Berlin will once again open its doors to the most important players in the international travel industry. As in the past …
Customer service automation is a barely tapped treasure in customer service
In autumn 2023, Dr. Fried & Partner conducted a survey on the topic of “Customer Service Automation*” in collaboration with the German Customer Service Association (KVD). The results have now …
Digital transformation and AI in the focus of the ITB Berlin Travel Hero video podcast
In the latest episode of the Travel Hero video podcast, presented by ITB Berlin, Dr. Markus Heller, Managing Partner of Dr. Fried & Partner, and his colleagues from the ITB …
Globus Night 2024
On 25th January 2024, the Globus Award 2023 ceremony took place in Frankfurt. Among other awards, the tourism service providers who provided the best travel agency service in 2023 were …
Company founder Dr Helmut Fried dies at the age of 91
Obituary On 18 January 2024, after a long and fulfilled life, our company founder and namesake passed away. Dr Helmut Fried founded ‘Marketingberatung Dr. Helmut Fried’ in 1968. With his …
“Will 2024 be a good year for travelling?” – Dr. Markus Heller in the “Reise vor9” podcast
In the new episode of the “Reise vor9” podcast, Dr. Markus Heller, Managing Partner at Dr. Fried & Partner and Managing Director of Travel Data + Analytics GmbH, talks to …
Sustainability in travel distribution – Joint initiative of Dr. Fried & Partner with Lufthansa, AIDA and BWH Hotels
The distribution and sales partners of tourism service providers play a fundamental role in promoting change in the industry towards sustainability. For this reason, Dr. Fried & Partner has launched …
Dr. Fried & Partner at the KVD Service Congress 2023
The German Customer Service Association (KVD) hosted the Service Congress at the Grand Hall Zeche in Essen on November 8 and 9, 2023. The motto of this year’s event was …