At the Schmetterling International GmbH & Co. KG Annual Conference 2025, Dr Markus Heller provided exciting insights into the latest developments and trends in the luxury travel market. In Germany, this market comprised around 5.5 million people in 2024 and is set to grow to a good 7 million by 2030. That corresponds to growth of +27%!
One figure stands out: 34% of the global luxury travel market is accounted for by adventure and experience travel – today, luxury means above all individuality, emotion and genuine experiences.
What are luxury travellers really looking for today?
- Tailor-made offers & personal advice
- Authentic experiences, adventure & individuality
- The highest quality in service, accommodation and cuisine
- That certain something that stays in the memory
The luxury travel market is changing – those who understand their target group and impress them with genuine experiences will be successful in the long term. And what’s also exciting is that brick-and-mortar sales have every opportunity to position themselves very well against online bookings – with honest advice, trust and flexibility.
A big thank you to the entire event team and the management of Schmetterling International GmbH & Co. KG for a successful event!