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Publications

Professional Contribution

Extending the service life of products | Article in SERVICETODAY 2/22

More and more companies are embracing sustainability. However, comprehensive measures to increase the useful life of the products they manufacture are usually not at the top of the sustainability agenda. …

Professional Contribution

Modern key account management – additional challenges for the “multi-talented” key account manager

Key account management has changed significantly in recent years. The focus of this change is an even stronger customer orientation. This is necessary in order to better understand and fulfil …

Professional Contribution

Daring to try digital business models – what are the success factors?

Experts have long agreed that the future belongs to digital business models. There are now a large number of economically successful digital business models that offer their providers and their …

Professional Contribution

Implementing changes as part of New Work in sales and service departments

Everybody is talking about New Work these days, but how do managers deal with it best? How can the everyday working life be organized more flexibly for employees, yet efficiently …

Mitarbeiter in Gesprächen für langfristige Mitarbeiterbindung
Professional Contribution

Employees in sales and service units – preventing staff shortages and ensuring long-term employee retention

Despite advancing digitalisation, such as the use of self-service and bots, the number of contacts that need to be processed manually is increasing in many sales and service units. It …

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