On 30 January 2025, the Globus Awards 2024 were presented in Frankfurt. Among the recipients were tourism service providers who offered the best service for travel agencies in 2024. The online voting was conducted for the eighth year in a row by Dr. Fried & Partner on behalf of the trade journal touristik aktuell – the trade journal for tourism professionals.
Around 2,400 travel agency employees took part in the vote in the categories of all-round operator, specialist operator, cruise operator, hotel chain and tourist board. Criteria such as accessibility of the service centre, competence, speed, goodwill and marketing support were included in the evaluation. Many of the top performers from 2023 are again at the top this year.
Schauinsland Reisen and Chamäleon are once again leading the way among all-round and specialist tour operators, respectively.
The winners of the tour operator category from the last two years are also at the top of the list this year. Schauinsland Reisen has now been ranked number one among all-round tour operators for the seventh year in a row. DER Touristik and Alltours are in second and third place, as they were last year.
Chamäleon remains the leading specialist tour operator – since 2018. Studiosus/Marco Polo Reisen is in second place, just ahead of Phoenix Reisen in third place.
Strong continuity and new impulses among hotel chains and cruise operators
The top cruise operators remained true to their course and, as in 2022 and 2023, are distributed across the top three positions: AIDA Cruises in first place, TUI Cruises in second place and Phoenix Reisen in third place.
The hotel chains Iberostar, RIU and Aldiana also offered excellent travel agency service in 2024. As in previous years, Iberostar took first place. Aldiana has now overtaken RIU for the first time and is in second place this year.
Dubai once again leads the way for tourist boards
As in 2023, the Dubai Tourist Board again provided the best travel agency service in 2024. The Dominican Republic was voted into second place for the third year in a row. Malta replaces Spain in third place.
Angela Distler is ‘Sales Manager of the Year’
The Sales Manager of the Year is Angela Distler. With more than 400 votes, her intensive commitment to supporting sales partners for the Iberostar hotel chain was honoured.
The special ‘Trainee of the Year’ award was given to Ronja Echelmeyer from Reisemarkt Freising, Sören Klawitter from Reiselounge Europa in Dülmen and Stephanie Günther from Kultura Reisen in Wetzler.
Awards for outstanding travel agencies
In addition to the online vote for the best tourism service providers and field representatives, a jury of experts in travel agencies, sales and marketing selected particularly innovative and successful travel agency concepts. For example, the Germann Reisen travel agency in Herten received the ‘Best Offline Campaign’ award. 34° Sonnenschein – Dein Reisebüro in Meschede organised the ‘Best Online Campaign’. The special prize for ‘Social Commitment/Sustainability’ was awarded to Reiseecke Bielefeld.
A wonderful Globus Night
We warmly congratulate all winners of the Globus Award 2024 on their impressive achievements for the tourism industry! The festive event was once again characterised by a great atmosphere.
A big thank you to the organising team and to touristik aktuell, Matthias Gürtler and his team for the excellent cooperation during the online voting.
We are already looking forward to the next Globus Award Night!