In the latest episode of the Travel Hero video podcast, presented by ITB Berlin, Dr. Markus Heller, Managing Partner of Dr. Fried & Partner, and his colleagues from the ITB Berlin Board of Experts, Lea Jordan and Dirk Rogl, together with host Charlotte Lamp Davies, discuss the digital transformation of the travel industry and in particular the potential offered by AI.
The discussion focuses on the dynamic changes that are being driven by advancing digitalization and, in particular, the use of AI in the travel industry. From the changing business models to the impact on the end consumer, the experts will discuss in detail how AI is reshaping the landscape of tourism.
Exciting topics such as the integration of AI into booking and planning processes, the creation of personalized travel experiences and data-driven customer interactions will be highlighted. This discussion not only offers current insights, but also provides a perspective on future developments and potential impacts.
You can view the Travel Hero videocast episode here:
The podcast episode offers a taster of the ITB Berlin Convention 2024, which will take place from 5 to 7 March. With 17 themed tracks on four stages, the convention covers a wide range of current and future-oriented topics. We at Dr. Fried & Partner are particularly pleased that our managing partner, Dr. Markus Heller, is once again responsible for the Tour Operator & Travel Sales and Carrier & Cruise themed tracks this year.
These themed tracks will be presented on Tuesday, 5 March, on the Blue Stage in Hall 7.1b. For those who cannot be there in person, ITB Berlin offers the opportunity to follow the stage programme via live stream.
You can find initial insights into the programme at the following links:
Tour Operator & Travel Sales Track
Secure your tickets now at this Link.