About us

Company History of Dr. Fried & Partner

For over five decades, Dr. Fried & Partner has stood for excellent advice and sustainable partnerships. Founded in Munich in 1968 by Dr. Helmut Fried, we have always placed great emphasis on consistently analysing markets from the customer’s perspective and developing practical solutions.

From the early years, Dr. Fried & Partner focused on optimising management, sales and service processes. This specialisation paved the way for long-term collaborations with leading companies, particularly in the travel and mobility industry – a core competence that still characterises us today.

Over the decades, we have developed from a classic marketing consultancy into a comprehensive, strategically oriented management consultancy. Our focus is on developing future-proof strategies, optimising operational processes and adapting structures to dynamic market requirements. With the help of precise market analyses, pioneering studies and innovative network formats, we not only keep an eye on current developments, but also set impulses for the future.

We stand for a consulting culture based on long-term orientation, excellent industry knowledge and customised solutions. These values, combined with a deep passion for consulting, make us a reliable partner for your economic development.

Values and Philosophy of Dr. Fried & Partner

Our clients’ long-term success is at the heart of everything we do. At Dr. Fried & Partner, we believe that excellent consulting is based on trust, partnership and mutual respect. That is why we place great value on close and transparent cooperation characterised by understanding and openness.

Our approach is characterised by individuality and flexibility – because every challenge is unique. We analyse the initial situation, develop tailored strategies and support their implementation. We see ourselves not only as consultants, but also as a reliable partner who empowers you to actively shape your future.

Excellent advice requires expertise, foresight and the highest quality standards. With many years of industry expertise, innovative approaches and a clear view of market trends, we offer our customers not only solutions for the present, but also perspectives for the future. In everything we do, our customers’ needs and goals remain our starting point – because their success is our mission.