{"id":18608,"date":"2026-09-22T11:00:58","date_gmt":"2026-09-22T09:00:58","guid":{"rendered":"https:\/\/fried-partner.de\/?p=18608"},"modified":"2026-09-22T11:01:13","modified_gmt":"2026-09-22T09:01:13","slug":"global-travel-buyer-index-gtbi-assessment-of-current-market-situation-declines-expectations-considerably-more-cautious-2","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/global-travel-buyer-index-gtbi-assessment-of-current-market-situation-declines-expectations-considerably-more-cautious-2\/","title":{"rendered":"Global Travel Buyer Index (GTBI): Assessment of current market situation declines \u2013 Expectations considerably more cautious"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Munich &amp; Berlin, 22 September 2026<\/strong> \u2013 <a href=\"https:\/\/fried-partner.de\/en\/\">Dr. Fried &amp; Partner<\/a> and <a href=\"https:\/\/www.itb.com\/en\">ITB Berlin<\/a> publish the latest results of the Global Travel Buyer Index (GTBI) for the third quarter of 2026. The GTBI is an industry indicator for tourism purchasing and is based on a quarterly survey of international buyers from the <a href=\"https:\/\/www.itb.com\/en\/itb-berlin-for-visitors\/itb-buyers-circle\/buyers-circle.html\">ITB Buyers Circle<\/a>. The index provides valuable insights into the current market situation and the expectations of tourism buyers and serves as an early indicator for the development of the travel market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In September 2026, the index shows a substantially improved assessment of the current purchasing situation compared to the previous quarter. Expectations for the coming months are also considerably more optimistic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fried-partner.de\/wp-content\/uploads\/260916_GTBI_Q3-2026_EN-1-1024x576.jpg\" alt=\"\" class=\"wp-image-18611\" srcset=\"https:\/\/fried-partner.de\/wp-content\/uploads\/260916_GTBI_Q3-2026_EN-1-1024x576.jpg 1024w, https:\/\/fried-partner.de\/wp-content\/uploads\/260916_GTBI_Q3-2026_EN-1-300x169.jpg 300w, https:\/\/fried-partner.de\/wp-content\/uploads\/260916_GTBI_Q3-2026_EN-1-768x432.jpg 768w, https:\/\/fried-partner.de\/wp-content\/uploads\/260916_GTBI_Q3-2026_EN-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Global Travel Buyer Index \u2013 September 2026 (provided by Dr. Fried &amp; Partner and ITB Berlin)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Current market situation: Assessment of purchasing activities improved<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">41% of respondents report an increase in purchasing volume over the past six months compared to the previous year, 27% see no change, while 32% report a decline. Regarding the proportion of fixed purchases, 38% of participants report an increase, 38% report a consistent proportion of fixed purchases, and 25% report a decrease. According to 65% of respondents, contractual expenditure in purchasing has increased, while 25% report no change and 10% report a decline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Current Situation Index<\/strong> rises to <strong>84 points<\/strong> (May 2026: 71 points), reflecting a substantially improved assessment of the current market situation compared to the previous quarter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Future expectations: Expectations for the next six months considerably more confident<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expectations for the coming six months are more optimistic compared to the last survey. 51% of respondents anticipate an increase in their purchasing volume, 38% expect no change and 11% anticipate a decline. According to 44% of respondents, the proportion of fixed purchases is likely to increase, while 44% expect it to remain unchanged. In terms of contractual expenditure, 61% expect an increase, 33% expect stable conditions and 6% expect a decrease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Future Expectation Index<\/strong> rises to <strong>84 points<\/strong>, signalling a considerably more brighteneed outlook for the next six months (May 2026: 72 points).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Global Travel Buyer Index<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/fried-partner.de\/en\/data-insights\/#:~:text=a%20mobile%20device-,Global%20Travel%20Buyer%20Index,-The%20Global%20Travel\"><strong>Global Travel Buyer Index (GTBI)<\/strong><\/a> rises to <strong>74 points<\/strong> in September 2026 (May 2026: 71 points). The results indicate an overall improved situation in tourism purchasing, accompanied by noticeably more optimistic expectations for the coming months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GTBI is updated quarterly and provides continuous market monitoring for tour operators, destinations and service providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About the sample<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In September 2026, a total of 117 tourism buyers took part in the survey. The majority make purchases for the source markets Germany (21%), Europe (56%) and Asia (8%), while the remaining respondents make purchases for North America, South America, Africa, Oceania or for all source markets equally. The focus of procurement is particularly on hotels (84%), DMC services (58%), activities &amp; events (47%) and transfers (50%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munich &amp; Berlin, 22 September 2026 \u2013 Dr. Fried &amp; Partner and ITB Berlin publish the latest results of the Global Travel Buyer Index (GTBI) for the third quarter of &#8230;<\/p>\n","protected":false},"author":12,"featured_media":18609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,163],"tags":[261],"class_list":["post-18608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation","category-study","tag-market-competition-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Travel Buyer Index (GTBI): Assessment of current market situation declines 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