{"id":18202,"date":"2026-03-06T15:34:24","date_gmt":"2026-03-06T14:34:24","guid":{"rendered":"https:\/\/fried-partner.de\/?p=18202"},"modified":"2026-03-06T15:35:16","modified_gmt":"2026-03-06T14:35:16","slug":"leading-tourism-into-balance-highlights-of-the-itb-convention","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/leading-tourism-into-balance-highlights-of-the-itb-convention\/","title":{"rendered":"\u2018Leading Tourism into Balance.\u2019\u2013 Highlights of the ITB Convention Tracks \u2018Tour Operator & Travel Sales\u2019 and \u2018Carrier & Cruise\u2019"},"content":{"rendered":"\n

Berlin, March 2026 \u2013 Under the motto \u2018Leading Tourism into Balance.\u2019, ITB Berlin Convention once again brought together representatives of the international travel industry. In the Tour Operator & Travel Sales<\/em> and Carrier & Cruise<\/em> tracks, curated by Dr Markus Heller and the team at Dr Fried & Partner, leading representatives from tourism, mobility, technology and platform economics discussed key questions shaping the future of the industry: How are distribution and customer behavior evolving? What role will platforms, AI and data play in the future? And how are business models changing in an increasingly interconnected travel ecosystem?<\/p>\n\n\n\n

During the sessions, several developments became particularly clear:<\/p>\n\n\n\n