{"id":18078,"date":"2026-01-30T00:51:08","date_gmt":"2026-01-29T23:51:08","guid":{"rendered":"https:\/\/fried-partner.de\/?p=18078"},"modified":"2026-01-30T00:53:50","modified_gmt":"2026-01-29T23:53:50","slug":"globus-award-2025","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/globus-award-2025\/","title":{"rendered":"Globus Award 2025"},"content":{"rendered":"\n

On January 29, 2026, the Globus Award 2025 ceremony took place in Frankfurt. Among the honorees were tourism service providers who delivered the best travel agency service in 2025. The online vote was once again conducted by Dr. Fried & Partner<\/a> on behalf of touristik aktuell<\/a><\/em>.<\/p>\n\n\n\n

As in previous years, numerous travel agency employees participated in the survey. They voted in the categories Best All-round Tour Operator, Specialist Tour Operator, Cruise Provider, Hotel Chain, and Tourist Board. The evaluation considered factors such as accessibility of service centers, competence and speed, goodwill, and marketing support.<\/p>\n\n\n\n

Schauinsland Reisen and Cham\u00e4leon once again leading among all-round and specialist tour operators<\/strong>
The winners of previous years in the All-round and Specialist Tour Operator categories also secured top positions this year. Schauinsland Reisen<\/a> ranks first among All-round Tour Operators, while Cham\u00e4leon<\/a> leads the Specialist Tour Operator category. DER Touristik<\/a> maintains its second place in the All-round category. This year, TUI<\/a> and Alltours<\/a> share third place with equal scores. Newcomer SKR-Reisen<\/a> takes second place among Specialist Tour Operators on its first attempt, closely followed by Gebeco<\/a> in third place.<\/p>\n\n\n\n

Top 3 hotel chains and cruise providers from previous years remain out in front<\/strong>
The hotel chains Iberostar<\/a>, RIU<\/a>, and Aldiana<\/a> are once again recognized in 2025 for outstanding travel agency service, securing first, second, and third place. Compared to the previous year, RIU and Aldiana switch positions.<\/p>\n\n\n\n

The top-ranking cruise providers from 2024 again take the leading spots: AIDA Cruises<\/a> in first place, TUI Cruises <\/a>in second, and Phoenix Reisen<\/a> in third.<\/p>\n\n\n\n

Dubai has the best tourist board<\/strong>
In 2025, Dubai\u2019s tourist board provided the best travel agency service. Malta retains its second place from the previous year, while Turkey shows a remarkable improvement, rising to third place after ranking seventh in 2024.<\/p>\n\n\n\n

Globus Award for the best field sales representative<\/strong>
In the category of field sales representatives, Marina Sch\u00f6bel (Bentour Reisen) secures first place. This year, Sarah Ziegenfu\u00df (Schauinsland Reisen) and J\u00f6rg Wolski (Hanse Merkur) take second and third place respectively.<\/p>\n\n\n\n

Awards for travel agencies<\/strong>
In addition to the online voting for the best tourism service providers and field sales representatives, a jury of experts in travel agencies, sales, and marketing selected particularly innovative and successful travel agency concepts.<\/p>\n\n\n\n

Congratulations to all winners of the Globus Award 2025! As always, the award ceremony was a wonderful event with a fantastic atmosphere. A big thank-you to the organizers as well as to touristik aktuell<\/em>, Matthias G\u00fcrtler, and the entire team for their excellent cooperation during the online voting process. We are already looking forward to the next Globus Night.<\/p>\n","protected":false},"excerpt":{"rendered":"

On January 29, 2026, the Globus Award 2025 ceremony took place in Frankfurt. Among the honorees were tourism service providers who delivered the best travel agency service in 2025. The …<\/p>\n","protected":false},"author":21,"featured_media":18097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,166],"tags":[275,323],"class_list":["post-18078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation","category-lectures-and-events","tag-globus-award-en","tag-tourism"],"yoast_head":"\nGlobus Award 2025 | Dr. Fried & Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fried-partner.de\/en\/globus-award-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Globus Award 2025 | Dr. Fried & Partner\" \/>\n<meta property=\"og:description\" content=\"On January 29, 2026, the Globus Award 2025 ceremony took place in Frankfurt. 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