{"id":17552,"date":"2025-09-24T10:30:56","date_gmt":"2025-09-24T08:30:56","guid":{"rendered":"https:\/\/fried-partner.de\/?p=17552"},"modified":"2025-09-23T10:45:51","modified_gmt":"2025-09-23T08:45:51","slug":"global-travel-buyer-index-gtbi-2","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/global-travel-buyer-index-gtbi-2\/","title":{"rendered":"Global Travel Buyer Index (GTBI)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Assessment of current situation slightly improved \u2013 expectations remain stable<\/h3>\n\n\n\n<p><strong>Munich &amp; Berlin, 24 September 2025<\/strong> \u2013 <a href=\"https:\/\/fried-partner.de\/en\/\">Dr. Fried &amp; Partner<\/a> and <a href=\"https:\/\/www.itb.com\/en\">ITB Berlin<\/a> publish the latest results of the Global Travel Buyer Index (GTBI) for the third quarter of 2025. The GTBI is an industry indicator for tourism purchasing and is based on a quarterly survey of international buyers from the <a href=\"https:\/\/www.itb.com\/en\/itb-berlin-for-visitors\/itb-buyers-circle\/buyers-circle.html\">ITB Buyers Circle<\/a>. The index provides valuable insights into the current market situation and the expectations of tourism buyers and serves as an early indicator for the development of the travel market.<\/p>\n\n\n\n<p>In September 2025, the index shows a slightly more positive assessment of the current purchasing situation compared to May. Expectations for the coming months remain stable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fried-partner.de\/wp-content\/uploads\/\/GTBI-Q3-2025_EN-1024x576.png\" alt=\"\" class=\"wp-image-17553\" srcset=\"https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q3-2025_EN-1024x576.png 1024w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q3-2025_EN-300x169.png 300w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q3-2025_EN-768x432.png 768w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q3-2025_EN-1536x864.png 1536w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q3-2025_EN.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Global Travel Buyer Index \u2013 September 2025 (provided by Dr. Fried &amp; Partner and ITB Berlin)<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Current market situation: Assessment of purchasing activities slightly improved<\/h3>\n\n\n\n<p>49% of respondents report an increase in purchasing volume over the past six months compared to the previous year, 32% see no change, while 19% report a decline. The proportion of fixed purchases also shows stable to positive trends: 45% of participants report an increase, 41% report a consistent proportion of fixed purchases, and 14% report a decrease. According to 70% of respondents, contractual expenditure in purchasing has increased, while 24% report no change and 7% report a decline.<\/p>\n\n\n\n<p>The <strong>Current Situation Index<\/strong> rises to <strong>83 points<\/strong> (May 2025: 81 points), signalling a slight improvement in the assessment of the current market situation.<strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future expectations: Stable outlook for the next six months<\/h3>\n\n\n\n<p>Expectations for the coming six months remain stable overall. 53% of respondents anticipate an increase in their purchasing volume, 37% expect no change and 10% anticipate a decline. According to 43% of respondents, the proportion of fixed purchases is likely to increase, while 48% expect it to remain unchanged. With regard to contractual expenditure, 58% anticipate an increase, 34% expect conditions to remain stable and 8% expect a decrease.<\/p>\n\n\n\n<p>The <strong>Future Expectation Index<\/strong> remains at <strong>84 points<\/strong>, exactly matching the previous quarter&#8217;s figure (May 2025: 84 points).<strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global Travel Buyer Index<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/fried-partner.de\/en\/data-insights\/#:~:text=a%20mobile%20device-,Global%20Travel%20Buyer%20Index,-The%20Global%20Travel\"><strong>Global Travel Buyer Index (GTBI)<\/strong><\/a> reached <strong>83 points<\/strong> in September 2025, remaining constant compared to May 2025. The current survey confirms a cautiously positive assessment of the market situation and consistent expectations for the coming months.<\/p>\n\n\n\n<p>The GTBI is updated quarterly and provides continuous market monitoring for tour operators, destinations and service providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About the sample<\/h3>\n\n\n\n<p>In September 2025, a total of 122 tourism buyers took part in the survey. The majority make purchases for the source markets Germany (25%), Europe (48%) and Asia (8%), while the remaining respondents make purchases for North America, South America, Africa, Oceania or for all source markets equally. The focus of procurement is particularly on hotels (80%), DMC services (68%), activities &amp; events (59%) and transfers (52%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assessment of current situation slightly improved \u2013 expectations remain stable Munich &amp; Berlin, 24 September 2025 \u2013 Dr. Fried &amp; Partner and ITB Berlin publish the latest results of the &#8230;<\/p>\n","protected":false},"author":8,"featured_media":17553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,163],"tags":[261],"class_list":["post-17552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation","category-study","tag-market-competition-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Travel Buyer Index (GTBI) | Dr. Fried &amp; Partner<\/title>\n<meta name=\"description\" content=\"Dr. Fried &amp; 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