{"id":17186,"date":"2025-06-11T11:02:40","date_gmt":"2025-06-11T09:02:40","guid":{"rendered":"https:\/\/fried-partner.de\/?p=17186"},"modified":"2025-06-11T11:19:11","modified_gmt":"2025-06-11T09:19:11","slug":"global-travel-buyer-index-current-situation","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/global-travel-buyer-index-current-situation\/","title":{"rendered":"Global Travel Buyer Index (GTBI): Current situation assessed more cautiously &#8211; expectations remain stable"},"content":{"rendered":"\n<p><strong>Munich &amp; Berlin, June 11, 2025<\/strong> \u2013 <a href=\"https:\/\/fried-partner.de\/en\/\">Dr.Fried &amp; Partner<\/a> and <a href=\"https:\/\/www.itb.com\/en\/\">ITB Berlin<\/a> publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The GTBI is an industry indicator for tourism purchasing and is based on a quarterly survey of international buyers from the<a href=\"https:\/\/www.itb.com\/en\/itb-berlin-for-visitors\/itb-buyers-circle\/buyers-circle.html\"> ITB Buyers Circle<\/a>. The index provides valuable insights into the current market situation and the expectations of tourism buyers and serves as an early indicator for the development of the travel market.<\/p>\n\n\n\n<p>In May 2025, the index shows a more cautious assessment of the current purchasing situation compared to February, while expectations for the coming months remain stable overall.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fried-partner.de\/wp-content\/uploads\/\/GTBI-Q2-2025_ENG-1024x576.png\" alt=\"\" class=\"wp-image-17165\" srcset=\"https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q2-2025_ENG-1024x576.png 1024w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q2-2025_ENG-300x169.png 300w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q2-2025_ENG-768x432.png 768w, https:\/\/fried-partner.de\/wp-content\/uploads\/GTBI-Q2-2025_ENG.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Current market situation: Purchasing activities show more moderate momentum<\/h3>\n\n\n\n<p>52% of respondents report an increase in purchasing volume in the past six months compared to the previous year, while 20% see no change and 29% observe a decline. With regard to the proportion of fixed purchases, 48% reported an increase, 34% a stable development and 18% a decrease. According to 69% of participants, contractual expenditure in purchasing has increased, while 23% report no change and 8% report a decrease<\/p>\n\n\n\n<p>The <strong>Current Situation Index<\/strong> falls to <strong>81 points<\/strong> (February 2025: 94 points).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future expectations: Predominantly stable to cautiously positive<\/h3>\n\n\n\n<p>Expectations in the sector remain positive overall, albeit with somewhat subdued momentum compared to previous quarters. 45% of those surveyed expect purchasing volumes to increase in the coming six months, 49% expect them to remain the same and 5% anticipate a decline. With regard to the proportion of fixed purchases, 40% expect an increase, 53% a stable contract situation and 8% a reduction. With regard to contractual expenses, 63% expect an increase, 33% expect the burden to remain the same and 4% expect a decrease.<\/p>\n\n\n\n<p>The <strong>Future Expectation Index<\/strong> stands at <strong>84 points<\/strong> (February 2025: 92 points).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global Travel Buyer Index<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/fried-partner.de\/en\/data-insights\/#:~:text=a%20mobile%20device-,Global%20Travel%20Buyer%20Index,-The%20Global%20Travel\"><strong>Global Travel Buyer Index (GTBI)<\/strong><\/a> stands at <strong>83 points<\/strong> in May 2025. This continues the slight downward trend from February (93 points). The current results indicate a more cautious assessment of the tourism purchasing market overall, with expectations for the coming months remaining stable.<\/p>\n\n\n\n<p>The GTBI is updated quarterly and provides continuous market monitoring for tour operators, destinations and service providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About the sample<\/h3>\n\n\n\n<p>In May 2025, a total of 91 tourism buyers took part in the survey. The majority make purchases for the source markets Germany (29%), Europe (43%) and Asia (9%), while the remaining respondents buy for North America, South America, Africa, Oceania or for all source markets equally. Procurement focuses in particular on hotels (87%), DMC services (62%), package tours (51%), activities &amp; events (48%) and transfers (48%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munich &amp; Berlin, June 11, 2025 \u2013 Dr.Fried &amp; Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. The &#8230;<\/p>\n","protected":false},"author":8,"featured_media":17165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,163],"tags":[273,261],"class_list":["post-17186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation","category-study","tag-destination-management","tag-market-competition-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Travel Buyer Index (GTBI): Current situation assessed more cautiously - expectations remain stable | Dr. Fried &amp; Partner<\/title>\n<meta name=\"description\" content=\"Dr.Fried &amp; Partner and ITB Berlin publish the results of the Global Travel Buyer Index (GTBI) for the second quarter of 2025. 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