{"id":16884,"date":"2025-05-05T18:09:06","date_gmt":"2025-05-05T16:09:06","guid":{"rendered":"https:\/\/fried-partner.de\/?p=16884"},"modified":"2025-06-11T13:45:15","modified_gmt":"2025-06-11T11:45:15","slug":"luxury-travel","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/luxury-travel\/","title":{"rendered":"Luxury travel \u2013 more than just champagne and 5-star hotels? Absolutely!"},"content":{"rendered":"\n<p>At the <a href=\"https:\/\/en.schmetterling-international.com\/\">Schmetterling International GmbH &amp; Co. KG<\/a> Annual Conference 2025, <a href=\"https:\/\/fried-partner.de\/en\/about-us\/team\/\">Dr Markus Heller<\/a> provided exciting insights into the latest developments and trends in the luxury travel market. In Germany, this market comprised around 5.5 million people in 2024 and is set to grow to a good 7 million by 2030. That corresponds to growth of +27%!<\/p>\n\n\n\n<p>One figure stands out: <strong>34%<\/strong> of the global luxury travel market is accounted for by adventure and experience travel \u2013 today, luxury means above all individuality, emotion and genuine experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/fried-partner.de\/wp-content\/uploads\/\/SMG_03-1024x571.png\" alt=\"\" class=\"wp-image-16877\" srcset=\"https:\/\/fried-partner.de\/wp-content\/uploads\/SMG_03-1024x571.png 1024w, https:\/\/fried-partner.de\/wp-content\/uploads\/SMG_03-300x167.png 300w, https:\/\/fried-partner.de\/wp-content\/uploads\/SMG_03-768x428.png 768w, https:\/\/fried-partner.de\/wp-content\/uploads\/SMG_03-1536x856.png 1536w, https:\/\/fried-partner.de\/wp-content\/uploads\/SMG_03-2048x1142.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What are luxury travellers really looking for today?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailor-made offers &amp; personal advice<\/li>\n\n\n\n<li>Authentic experiences, adventure &amp; individuality<\/li>\n\n\n\n<li>The highest quality in service, accommodation and cuisine<\/li>\n\n\n\n<li>That certain something that stays in the memory<\/li>\n<\/ul>\n\n\n\n<p>The luxury travel market is changing \u2013 those who understand their target group and impress them with genuine experiences will be successful in the long term. And what&#8217;s also exciting is that brick-and-mortar sales have every opportunity to position themselves very well against online bookings \u2013 with honest advice, trust and flexibility.<\/p>\n\n\n\n<p>A big thank you to the entire event team and the management of Schmetterling International GmbH &amp; Co. KG for a successful event! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Update 11.06.2025<\/h3>\n\n\n\n<p>We\u2019re delighted that our article has also been picked up by the trade press. <a href=\"https:\/\/www.fvw.de\/\">fvw | TravelTalk<\/a> has explored the topic further in their own piece. You can read <a href=\"https:\/\/www.fvw.de\/touristik\/datenanalyse\/potenziale-fuer-reisebueros-wie-sich-der-luxusreisemarkt-weltweit-entwickelt-252573\">the article<\/a> here (German). Many thanks to the editorial team for their interest and thoughtful coverage!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Schmetterling International GmbH &amp; Co. KG Annual Conference 2025, Dr Markus Heller provided exciting insights into the latest developments and trends in the luxury travel market. In Germany, &#8230;<\/p>\n","protected":false},"author":8,"featured_media":17709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,159],"tags":[273,261],"class_list":["post-16884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation","category-professional-contribution","tag-destination-management","tag-market-competition-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury travel \u2013 more than just champagne and 5-star hotels? Absolutely! | Dr. Fried &amp; Partner<\/title>\n<meta name=\"description\" content=\"At the Schmetterling International GmbH &amp; Co. 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