{"id":16370,"date":"2025-03-06T22:20:09","date_gmt":"2025-03-06T21:20:09","guid":{"rendered":"https:\/\/fried-partner.de\/?p=16370"},"modified":"2025-03-21T15:53:28","modified_gmt":"2025-03-21T14:53:28","slug":"our-highlights-from-the-itb-berlin-2025","status":"publish","type":"post","link":"https:\/\/fried-partner.de\/en\/our-highlights-from-the-itb-berlin-2025\/","title":{"rendered":"&#8220;The Power of Transition Lives Here&#8221; \u2013 Our Highlights from the ITB Tracks \u2018Tour Operator &amp; Travel Sales\u2019 and \u2018Carrier &amp; Cruise\u2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Berlin, March 4, 2025 \u2013 A day full of high-level discussions, valuable insights, and exciting future topics is behind us. As a member of the <a href=\"https:\/\/www.itb.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">ITB Berlin<\/a> Board of Experts, <strong>Dr. Markus Heller, Managing Partner at Dr. Fried &amp; Partner, and his team<\/strong> were responsible for curating the <strong>Tour Operator &amp; Travel Sales and Carrier &amp; Cruise tracks<\/strong> \u2013 from topic development and speaker selection to the moderation of individual sessions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The panels and interviews focused on key industry topics: How is the German tour operator market restructuring after the FTI insolvency? What steps must the aviation sector take to remain internationally competitive? How can new business models successfully combine sustainability and profitability? Together with industry leaders and experts, we explored these critical questions \u2013 providing important impulses for the future of travel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those who couldn\u2019t join us live, here is an overview of our sessions, including the recordings:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aviation Location Germany: What Does the Future Hold in International Comparison?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Germany\u2019s aviation sector is facing major challenges: competitive disadvantages, regulatory hurdles, and rising costs. How can Germany regain strength as an aviation hub?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_016c1574ec7dad3fb297c7d02d1de22b\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-016c1574ec7dad3fb297c7d02d1de22b\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-016c1574ec7dad3fb297c7d02d1de22b\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_016c1574ec7dad3fb297c7d02d1de22b = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/_up3rPsqME0?si=MwvrIYN9huaTJF02&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rethinking the Future of Cruises \u2013 Exclusive Interview with Georg Schmickler<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How is the cruise industry evolving? Which new markets are emerging? And how can growth be balanced with sustainability?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_3b971aa0f3bd3bac1a3f3470d39a6a7b\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-3b971aa0f3bd3bac1a3f3470d39a6a7b\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-3b971aa0f3bd3bac1a3f3470d39a6a7b\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_3b971aa0f3bd3bac1a3f3470d39a6a7b = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/ZPAux68T9cw?si=m2WQ-BD3-w1cGu3f&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">From Flight Destination to Integrated Value-Added Model: Transformation Made in Arabia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Arab world is shaping the future of tourism and aviation with visionary strategies. What new business models are emerging? What opportunities does the region offer?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_93c5b8279f653df1ebe59aee2e245df1\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-93c5b8279f653df1ebe59aee2e245df1\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-93c5b8279f653df1ebe59aee2e245df1\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_93c5b8279f653df1ebe59aee2e245df1 = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/g8tWMQCy0yU?si=V6uyW4x3kthbRai4&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainability and Economic Success: Contradiction or Opportunity?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability is no longer just about image\u2014it has become a key success factor. How can ecological responsibility and economic success go hand in hand?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_57f68218a6025868be562dd8dff29e0a\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-57f68218a6025868be562dd8dff29e0a\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-57f68218a6025868be562dd8dff29e0a\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_57f68218a6025868be562dd8dff29e0a = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/E3sLIlBYn20?si=bFLCMXRoOSxIfp0r&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Shaping DERTOUR Group\u2019s Future: Insights from Christoph Debus \u2013 Exclusive Interview<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Christoph Debus, newly appointed CEO of DERTOUR Group, shared exclusive insights into the future strategic direction of the company.<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_60f53f97a6b74fc5a052f584e7f7d8e6\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-60f53f97a6b74fc5a052f584e7f7d8e6\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-60f53f97a6b74fc5a052f584e7f7d8e6\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_60f53f97a6b74fc5a052f584e7f7d8e6 = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/r4s546AwkWY?si=Uzuy3UNkOIGgu8bp&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Restructuring the German Tour Operator Market After the FTI Insolvency: Winners, Changes, and Future Prospects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The collapse of one of Germany\u2019s largest tour operators has fundamentally reshaped the market. Where do we stand today? What changes are ahead? And who has benefited from the restructuring?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\t\t<div class=\"embed-privacy-container is-disabled embed-youtube\" data-embed-id=\"oembed_4855c5562631b8bb2f41cf94753ced39\" data-embed-provider=\"youtube\" style=\"aspect-ratio: 800\/450;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &quot;Restructuring the German Tour Operator Market Following the FTI Insolvency&quot; from YouTube<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from YouTube has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t<div class=\"embed-privacy-logo\" style=\"background-image: url(https:\/\/fried-partner.de\/wp-content\/plugins\/embed-privacy\/assets\/images\/embed-youtube.png?ver=1.13.0);\" aria-hidden=\"true\"><\/div>\t\t<p>\t\t\tHier klicken, um den Inhalt von YouTube anzuzeigen.\t\t\t\t\t\t<br>\t\t\t\t\t\tLearn more in <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\">YouTube\u2019s privacy policy<\/a>.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-youtube-4855c5562631b8bb2f41cf94753ced39\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"youtube\">\t\t\t<label for=\"embed-privacy-store-youtube-4855c5562631b8bb2f41cf94753ced39\" class=\"embed-privacy-label\" data-embed-provider=\"youtube\">\t\t\t\tAlways display content from YouTube\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_4855c5562631b8bb2f41cf94753ced39 = '{\\\"embed\\\":\\\"&lt;iframe title=&quot;Restructuring the German Tour Operator Market Following the FTI Insolvency&quot; width=&quot;800&quot; height=&quot;450&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/D3h1D7T_PG8?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\t\t\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Capital Markets Meets Tourism: How Investors Are Shaping the Future of the Industry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What role do investors play in driving the transformation of the tourism sector? Which segments are most attractive to capital providers?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_c1c0d66a41268acd9e8056ec4868ee77\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-c1c0d66a41268acd9e8056ec4868ee77\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-c1c0d66a41268acd9e8056ec4868ee77\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_c1c0d66a41268acd9e8056ec4868ee77 = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/1tCKuLrl_Yw?si=I8px8objeqEJ-vhn&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Technology as a Driver of Individualized Travel Experiences<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Personalization is becoming the key to next-generation travel experiences \u2013 but how can it be implemented profitably in a mass market?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_19dd7d3f95010b2e715efa59be87f61f\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-19dd7d3f95010b2e715efa59be87f61f\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-19dd7d3f95010b2e715efa59be87f61f\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_19dd7d3f95010b2e715efa59be87f61f = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/Cgi6hVIm8hs?si=iQNQB-ybpV-RQcnV&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Outlook and the Importance of Indices for Market Development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From early indicators and market sentiment to performance tracking, which data points help the industry anticipate future developments?<\/p>\n\n\n\n<div class=\"embed-privacy-container is-disabled embed-www-youtube-nocookie-com\" data-embed-id=\"oembed_4d1f5a8e68f430e691af6ce77d89ba74\" data-embed-provider=\"www-youtube-nocookie-com\" style=\"aspect-ratio: 560\/315;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display &#8220;YouTube  video  player&#8221; from www.youtube-nocookie.com<\/button>\t\t\t<div class=\"embed-privacy-sr-message screen-reader-text\" role=\"status\" data-message=\"Content from www.youtube-nocookie.com has been loaded.\"><\/div>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t\t\t<p>\t\t\tClick here to display content from www.youtube-nocookie.com.\t\t\t<noscript>\t\t\t\t<br>\t\t\t\tPlease enable JavaScript in your browser to load this content.\t\t\t<\/noscript>\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-www-youtube-nocookie-com-4d1f5a8e68f430e691af6ce77d89ba74\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t<label for=\"embed-privacy-store-www-youtube-nocookie-com-4d1f5a8e68f430e691af6ce77d89ba74\" class=\"embed-privacy-label\" data-embed-provider=\"www-youtube-nocookie-com\">\t\t\t\tAlways display content from www.youtube-nocookie.com\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_4d1f5a8e68f430e691af6ce77d89ba74 = '{\\\"embed\\\":\\\"&lt;iframe  width=&quot;560&quot; height=&quot;315&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/WGJxy8ePx64?si=pryKPY_iiDaCE4j6&quot; title=&quot;YouTube  video  player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer;  autoplay;  clipboard-write;  encrypted-media;  gyroscope;  picture-in-picture;  web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With in-depth analyses, visionary discussions, and a packed audience, the ITB Berlin Convention 2025 once again proved to be the most important think tank for the travel industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A big thank you to all speakers, partners, and participants for the inspiring exchange \u2013 <strong>we are already looking forward to ITB Berlin 2026!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berlin, March 4, 2025 \u2013 A day full of high-level discussions, valuable insights, and exciting future topics is behind us. 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