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Projects

  1. fvw International

    • Analysis of strengths and weaknesses of the specialist medium as well as of requirements from the travel industry`s most important representatives` point of view (expert discussions)
      • Description of future relevant sales market and new target groups as well as their requirements in regard to the specialist journal
        • Lining-up of strategic recommendations for future positioning of the specialist journal and for handling of target groups

        • Methodical and professional support of a project to increase sales efficiency of a leading German cruise company

          • Project coordination, preparation, follow-up work and moderation of regularly scheduled management workshops
            • Providing of professional know how within the sales relevant area
              • Definition of a target picture including guide values for distribution, sales strategy as well as strategic thrust and set of measures

              • Drafting of a second opinion for withdrawal from the stationary travel agencies business as well as for potential sales options

                • Evaluation of the fundamental decision for sale of travel agencies
                  • Evaluation of possibilities of an integral sale of travel agencies
                    • Examination of disposal ability of individual assets (partial sale)

                  • Process optimisation in the business area of Marketing for a leading technology company

                    • Realisation of process workshops in the area of Marketing
                    • Documentation and process optimisation with Wi Flow

                  • Elaboration of a sales strategy for differentiated market cultivation in selected postal code areas for a leading German cruise company

                    • Determination of correlations between the company`s turnover and selected factors as well as development of agency clusters
                      • Analysis of regional sales potentials on basis of the distribution partners` turnover and purchasing power index
                        • Definition of sales targets and impact directions to develop successful stationary partnerships and new distributions channels

                      • Conduction of a Germany-wide B2B sales study for an internationally operating cruises company

                        • Preparation and execution of a sales study with 1,500 travel agencies (CATI interviews)
                          • Interpretation and critical reflection of study results regarding actual positioning of the cruise company within the B2B sales area
                            • Derivation of approaches for optimised distribution of cruises through distribution partners

                            • Development of a market entry and positioning strategy for the extended tourist market environment for a leading German insurance company

                              • Identification and evaluation of new business opportunities for insurance sales based on innovative market solutions and sales approaches in an extended tourist market environment
                                • Selection of a market entry strategy and elaboration of concrete approaches regarding distribution and marketing of in insurance products
                                  • Derivation of strategic thrust and areas of activity

                                  • Conception of a suitable and promising CRM strategy for an international tour operator

                                    • Identification of the need and the CRM targets for the company
                                    • Preparation of a comprehensive segmentation concept for the targeted treatment of travel agencies and direct customer
                                    • Calculation of possible financial benefits and elaboration of alignment concepts of the developed CRM strategy with existing CRM approaches of related business units
                                    • Transformation of the existing commercial strategy into a suitable CRM strategy

                                  • Support in setting up an dynamically operating tour operator parallel to the regular business segment for an international tour operator

                                    • Development of a holistic concept (procedural, organizational and technical) for operating an X-TO
                                    • Review and enhancement of the current yield management and special offer processes
                                    • Assessment and improvement of current brochure calculation process
                                    • Ensuring of a target-oriented procedure through active project management

                                  • Support in the selection of a suitable CRM software for an international tour operator

                                    • Review of the RFP document and documentation of missing requirements
                                    • Recommendation, review and assessment of possible vendors (creation of longlist and shortlist)
                                    • Final assessment of the vendors of the shortlist and recommendation of the most suitable vendor
                                    • Assistance in contract negotiation and definition of project planning